An Interview with Cassie Mendoza-Jones
HayHouse Author, Speaker and Business Alignment Coach

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Cassie Mendoza-Jones is the bestselling author of You Are Enough and It’s All Good (Hay House), and a kinesiologist, business alignment coach, naturopath, writer and speaker.

She works with women, and with entrepreneurs, healers, coaches and creatives who are driven, devoted and honouring their dreams, and who want to become more powerfully aligned to their bigger vision, clear away perfectionism, procrastination and overwhelm, and create their own version of a beautiful and aligned business and life.

 

Through her writing, bestselling books, online courses, workshops, meditations, private sessions and social media presence, she supports women in getting clear on their next steps, working with their feminine energies, tuning into ease and flow, and increasing their clarity, confidence and energy. 

Photo: Cassie Mendoza-Jones

How did you begin your journey of self love and what does that look like in your day to day life now? How did you go about cultivating confidence and self-empowerment?

I think I’ve always, in some way, been quite good at self-care and self-love, although it’s had different meanings to me over the years.

 

Right now it’s looking like going really slowly in my day-to-day life, and doing what I need most in each moment.

 

For me, cultivating self-confidence and empowerment has come through trusting myself, and knowing my worth; through stepping up in my business and creative work; and through my writing. My writing helps me to understand and express myself, and this allows me to honor myself and deepen my confidence in myself and what I’m creating.

 

What are a few of the limiting beliefs that were difficult for you to overcome as you began to honor where your soul was leading you?

 

Funnily enough, I don’t remember feeling limited by anything when I made the change from makeup artist (my previous career) to what I do now.

 

Limiting beliefs came up more and more as I started to build my business; fears that my work wasn’t enough, and getting stuck comparing myself to others, while thinking I constantly had to work harder to get to where I wanted to be… those were my main limiting beliefs.

 

My first book, You Are Enough, was written because of all the comparison I moved through to finally understand that when we step into our power and trust our ‘enoughness’, we can begin to honour ourselves and what we wish to create in our lives.

 

And then through the experience I wrote about in It’s All Good, I had to begin to let go of beliefs or attachments around having rigid expectations of the outcomes of my goals, and really learn to let go, trust and find my flow in that way.

What are the key tenants of your philosophy around conscious enterprise and alignment in business? What do you recommend for someone who feels their current business plan has lacked alignment and a sense of divine purpose?

For me, building an aligned business is about doing the work that lights you up, in a way that serves and supports both you and your customers and clients. It’s not about hustling to burn out, or doing things that you think work for other people, but rather, about staying on our path, doing the inner work, and trusting yourself and your work.

 

If you’re feeling stuck, blocked or out of alignment, this is the perfect chance for you to think about what might be feeling out of alignment in your business or life right now? What can you change, let go of, or draw towards you?

 

What action can you take today, to bring you closer to your dreams? What can you embody now, to invite in more flow and abundance? There is always a next step you can take, and sometimes that next step is to let go, trust, step back into the flow of your life, and know you’re on the right path.

 

How would you describe the process of birthing your books, You Are Enough and It’s All Good? How did you handle the doubts or fears along the way?

When I sat down to write You Are Enough, in the beginning I’d sometimes think ‘But I don’t know how to write a book!’ So I’d answer myself with ‘Exactly, and you don’t need to, because you haven’t written a book yet… once you write it, you’ll know how you did it!’

 

I let this become the thought I followed and listened to, and then I just sat down and wrote.

 

I set myself a goal of 1,000 words a day, and after 6 weeks, I had my first draft. The process of writing It’s All Good was a little different, in that I wrote part of it very slowly over a few months, and then the rest of it I wrote very quickly, over a matter of weeks. I love writing, and even though of course there are moments where I have no idea what I’m trying to say, I don’t talk myself out of it. I just sit down, and write, allowing myself to edit later.

 

You can’t edit anything if you haven’t written it first. I allow my books the time they need; I don’t force or rush. But most importantly, I sit down… and I write.

 

How do you feel strengthening your intuition has helped improve your life, career, and relationships? 

I am always listening to my intuition, letting it guide me forward. I think doing so has helped me craft a business and life that’s really aligned to who I am, and I’m so grateful for it.

What are 3 nuggets of wisdom you feel you could share based on your experience, with someone who is dreaming of starting their own soul-centered business, or recently has, but may be experiencing doubt & fear?

  1. Stay on your own path; use any comparison as fuel to take action towards your own dreams and goals.

  2. Follow what lights you up, and don’t worry about the fear of being judged by others. Do what works for you.

  3. Give yourself time! Do the work… and also trust the timing of your life and business.

What does your daily spiritual practice look like? Does it change or do you prefer structure around it?

I don’t have any structure around it really. There are some things I do most days (like pull an oracle card or two, head to a yoga class, journal, a few minutes of breath work or meditation), but for me it’s more a felt sense… a feeling I embody, that helps me stay connected to myself, my guidance, and my intuition.

What is coming up next for you? In your career and on your own personal journey of growth and expansion?

At the moment, I’m in quite a lovely space of in between; meaning, I’m not working on anything brand new right now. This was initially quite strange for me, but I’m really relishing being in this space now.

 

I’m still running my Business Alignment Program, my You Got This: Business Alignment Mastermind, and working with clients 1:1 for life/business alignment sessions, plus I’m planning the next live round of my Love What You Create Workshop. I have a few other things in the works, but I’m letting them percolate slowly; they’ll drop in, and be released, when the timing is right.

Cassie Mendoza-Jones is the bestselling author of You Are Enough and It’s All Good (Hay House), and a kinesiologist, business alignment coach, naturopath, writer and speaker.

 

She works with women, and with entrepreneurs, healers, coaches and creatives who are driven, devoted and honoring their dreams, and who want to become more powerfully aligned to their bigger vision, clear away perfectionism, procrastination and overwhelm, and create their own version of a beautiful and aligned business and life. 

 

Through her writing, bestselling books, online courses, workshops, meditations, private sessions and social media presence, she supports women in getting clear on their next steps, working with their feminine energies, tuning into ease and flow, and increasing their clarity, confidence and energy.

 

Meet Cassie and get ready to create more freedom and harmony in your life and business at www.cassiemendozajones.com.

Photo: Cassie Mendoza-Jones

Photo: Cassie Mendoza-Jones